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Selected References

The academic, conceptual, official and technical sources that informed this publication.

Academic & Conceptual Sources

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  • Balmer, John M. T., and Klement Podnar. "Corporate Brand Orientation: Identity, Internal Images, and Corporate Identification Matters." Journal of Business Research, vol. 134, 2021, pp. 729–737.
  • Piha, Lamprini, Karolos Papadas, and Vasileios Davvetas. "Brand Orientation: Conceptual Extension, Scale Development and Validation." Journal of Business Research, vol. 134, 2021, pp. 203–222.
  • Leijerholt, Ulrika, Galina Biedenbach, and Peter Hultén. "Branding in the Public Sector: A Systematic Literature Review and Directions for Future Research." Journal of Brand Management, vol. 26, 2019, pp. 126–140.
  • Eshuis, Jasper, and Erik-Hans Klijn. Branding in Governance and Public Management. Routledge, 2012.
  • Suchman, Mark C. "Managing Legitimacy: Strategic and Institutional Approaches." Academy of Management Review, vol. 20, no. 3, 1995, pp. 571–610.
  • Wæraas, Arild. "Public Sector Communication and Organizational Legitimacy." In The Handbook of Public Sector Communication, Wiley Blackwell, 2020, pp. 45–58.
  • Defacqz, Samuel. "The Legitimacy of European Networks: Perspectives from Belgian Civil Society Organisations." Journal of Contemporary European Research, vol. 14, no. 2, 2018, pp. 123–137.

Official & Technical Sources

  • European Commission. European Commission Visual Identity and The European Commission Visual Identity Manual. Accessed May 2026.
  • European Commission. Guidelines for Partners and Organisations. Accessed May 2026.
  • European Parliament. Graphics Guide: Basic Rules. Accessed May 2026.
  • European Parliament. Technical Logo Guidelines. Accessed May 2026.
  • European Commission. Better Regulation. Accessed May 2026.
  • European Commission. Better Regulation: Guidelines and Toolbox. 2025.
  • European Commission. Consultations / Public Consultations and Feedback. Accessed May 2026.
  • European Commission. Europa Web Guide. Accessed May 2026.
  • Publications Office of the European Union. Publications Office Web Guide. Accessed May 2026.
  • European Commission. Europa Component Library (ECL). Accessed May 2026.
  • European Union. Directive (EU) 2016/2102 on the Accessibility of the Websites and Mobile Applications of Public Sector Bodies. OJ L 327, 2 December 2016, pp. 1–15.
  • ETSI, CEN and CENELEC. EN 301 549 V3.2.1: Accessibility Requirements for ICT Products and Services. Harmonised European Standard, 2021.
  • W3C. Web Content Accessibility Guidelines (WCAG) 2.1. Recommendation, 5 June 2018.
  • European Commission. Communicating and Raising EU Visibility. Accessed May 2026.
  • European Commission. Communication and Visibility Rules for EU Funding Programmes 2021–2027. 2021.
  • European Commission. The Use of the EU Emblem in the Context of EU Programmes 2021–2027. March 2021.