Vision, mission and values statements are useful communication tools for any international organisation like institutions, associations or global corporations. These statements can guide your way to interact and communicate with all of your stakeholders.
If vision and mission statements are now well understood, the utility of values for the organisation has indeed been misinterpreted. If values are fundamental to people, then they should be essential to organisations.
Brands are about meanings, and nothing except values generates and supports better meanings. Nothing surprising that the best brands in the world are built on distinctive and very stable values.
Value is a concept or a principle that seems important enough to guide employee behaviour and decision-making inside the organisation.
Values act as a compass and a constant reference for your brand’s expression and development as you move forward. They also provide a strong anchor for your external stakeholders’ relationship with your organisation.
To be used efficiently and reinforce your communication impact, values must satisfy the test of certain criteria.
Here is a list of questions to which you could submit each of your organisational value: Is this value genuine? Is this value liveable? Is this value compelling internally? Will this value mean something to your external stakeholders? Is this value relevant to your brand? Does this value contribute to you being distinctive as a brand? Does this value have sustainability? Can you communicate this value to people? Would you fight to preserve this value?
Based in Brussels, the communication agency Page in extremis can help you set up a value system that will allow your communication team to maintain a high level of engagement within all your staff and with your external stakeholders.
Page in extremis has over 26 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and global corporations.
The pilot’s point of view
Developed almost ten years ago, the visual identity of the European Cockpit Association (ECA) is based on a final declaration: a powerful brand strategy presents a central unifying idea around which all behaviours, actions and communications are aligned.
The central unifying idea behind the identity of ECA is as follows: it is always the point of view of the pilot who is supported by the organisation. The European Cockpit Association was created in 1991 and is the representative body of European pilots at European Union (EU) level.
It represents over 40,000 European pilots among the National pilot Associations in 33 European states.
The European Cockpit Association represents the collective interests of its Member Associations at European level, striving for the highest levels of aviation safety and fostering social rights and quality employment for pilots in Europe.
The logo represents the view of the pilot on its altimeter, the flight instrument that displays aircraft altitude. A strong tagline “piloting safety” sustains the logo. A curved line —between the blue of the horizon and the white of the clouds— serves as a visual separator. It gives rhythm to the design for all the communication documents.
Most of the people think that branding is an esthetical exercise consisting of drawing a new logo and some graphic rules.
But the logo is just the visible tip of the iceberg: an integrated visual system must be built in conjunction with the development of a brand strategy.
An effective brand strategy presents a central unifying idea around which all communications are aligned. If an organisation wants to be regarded in a certain way, everything must support that aspired perception.
When a strong brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.
Since its foundation 26 years ago, the branding process of the communication agency inextremis.be has been built around this requirement: both the organisation strategy and brand strategy grow together toward a common goal.
A strong brand enables you to express your core values to your targeted audiences. The inextremis.be mission is to help you clarify and define a brand strategy that explains your organisation’s very existence.
As your brand guardian, inextremis.be will help your organisation to convey the appropriate message in all of its communication consistently.
#SmartStandards for smarter lighting, A new brand identity for the Zhaga consortium
The new brand is the result of a prolific rebranding process made within an intimate creative dialogue framework involving the Zhaga’s team, their members and the multidisciplinary staff of the communication agency inextremis.be.
The Zhaga Consortium is a global lighting-industry organisation that aims to standardise interfaces of components of LED luminaires, including LED light engines, LED modules, LED arrays, holders, electronic control gear (LED drivers) and connectivity fit systems.
Zhaga creates new opportunities for the lighting value chain, including innovations that go beyond lighting.
The “Z” logo proves the certification of interoperable components. It provides a secure means to identify components that can be upgraded and serviced.
Since its founding 26 years ago, the agency’s branding process is built on this premise: for being a real asset, the brand strategy must be aligned with the overarching strategy of the organisation.
A powerful brand strategy presents a central unifying idea around which all behaviour, actions, and communications are aligned. If an organisation wants to be perceived in a certain way, everything must sustain that aspired identity.
When an active brand strategy is created and then implemented clearly and consistently, your brand becomes a real long-term asset for your organisation.
A strong brand enables you to communicate your DNA adequately to your targeted audiences.
inextremis.be helps you clarify and define a brand strategy that strengthens your organisation’s very existence.
The Belgian communication agency helps your organisation to convey the relevant message consistently in all of its communication.
Inextremis is hiring a UX designer to reinforce its digital pole.
Inextremis is a communication agency based in Brussels specialised in strategic communication for International Institutions, European associations and global corporate groups.
Since 1994 Inextremis consults, creates and develops brand identity, strategies and designs, events and digital communication campaigns, always experimenting with new media solutions and technologies.
We are looking for a young and passionate UX designer to strengthen and enrich the agency’s digital pole. The new UX Designer will work with our creative team lead by our Creative Director and under the direct supervision of our Digital Manager.
These tasks will consist of:
Working with the creative team and the Digital manager to implement designs and communication platforms
Identifying and achieving the clients’ digital expectations
Developing wireframes and prototypes
Conducting concept and usability testing and gather feedback
Managing multiple website projects
Leading the hard coding team
Editing websites with the CMS interfaces
Optimising the front-end performance of our websites
Applying best practices of SEO principles
Who you are:
You are passionate about design within the latest technologies, driven and enthusiastic,
You are a digital native with education in graphic design communication,
Attention to details and crave to excel.
You have client-facing experience and like working in teams, as well as independently,
Good at Adobe CC,
You have 1 to 3 years of relevant experience in digital,
And excellent English (written and verbal). FR/NL is optional.
Curiosity for new technology (eg. AR) is a plus
Embraces and leads change and innovation
Willingness to keep up with design trends
Excellent communication skills: inherent kindness and empathy, and willingness to listen
Good teamwork skills
Graphical tools knowledge and usage
Knowledge and usage of web design, content management and search engine optimisation (SEO), common CMS platforms, social media platforms, video production
Ability to understand and interpret site analytics
Strong planning & organisational skills
Expressing in fluent English.
Fluency in other European languages is considered a Plus.
1-3 years+ work experience in web design
Understanding of server-side CSS
Understanding of key design principles
Experience with graphic design applications
Experience with responsive and adaptive design
Is a plus:
Experience in Agile principles
Experienced with working with outsourced solution and service delivery partner
What you get:
A full-time place in an eclectic and inspiring team,
A friendly and respectful team of colleagues,
An entrepreneurial environment where your initiatives are appreciated,
A constant learning curve,
A client-facing, consulting, expectations and project management position on engaging and innovative digital projects.
Thank you for submitting your application only by LinkedIn, by email or PDF. Our mail for submission is firstname.lastname@example.org (CV (pdf) + link toward your Portfolio). Other formats will not be opened!
Take a look at our website to know more about us:
DigiPLACE has a brand new logo!
DigiPLACE is an EU-funded project with a budget of €1 million aiming at creating a roadmap for a Digital Platform for Construction in Europe.
DigiPLACE is a framework allowing the development of future digital platforms as common ecosystems of digital services that will support innovation, commerce, etc.
DigiPLACE will define a Reference Architecture Framework for digital construction platform based on an EU-wide consensus involving a large community of stakeholders, resulting in a strategic roadmap for successful implementation of this architecture.
This project is the first-ever proposal targeting the digital transformation of the construction industry to receive EU funding from Directorate‑General for Communications Networks, Content and Technology (DG CONNECT).
CECE will be in charge of the project’s communication and dissemination activities.
CECE will be responsible for the project’s website, managing the social media, planning and organising events and disseminating project’s results.
CECE chooses the communication agency Page in extremis as its partner to carry out these tasks.
The DigiPLACE logo crystallises the first stage of this great adventure.
The logo is the result of an intimate collaboration between the CECE team and the creative unit of the communication agency.
Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
More information: www.inextremis.be